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%. john kerry also won 60% more votes than al gore had won four years before -- had won at 6% 6% morees -- had won votes. there was a huge increase in turnout. in this election, barack obama received 3.5 million fewer votes than he received four years before. a 5% decrease in votes. mitt romney received about 1 million more votes than john mccain. said andmmonly reported that he received fewer popular votes than mccain, and that is because of the delay of california and some of the other west coast states in reporting their numbers, but when they finally came in, he did. obama clearly benefited from a superior micro targeting and turnout effort, building on what the bush campaign had done in 2004 and then the substantial advances the obama campaign made in 2008 and working through a four-year period. they used consumer preferences and things of that nature to identify strong and unwavering obama voters, and then they used personal contact with a message. towards the voter propensities. geared towardsge the voters' propensities. you can see the results in the 12 target states, most of wh
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